AI Insights · Timothy · January 2025
Top 5 Beauty Retail Apps on iOS in the US: Q4 2024 Performance
Explore the performance trends of the top beauty retail apps on iOS in the US during Q4 2024, with insights on downloads and active users from Sensor Tower.
In the fourth quarter of 2024, the top beauty retail applications on iOS in the United States showed varying performance trends in terms of downloads and active users, based on data from Sensor Tower.
Bath & Body Works | B&BW experienced a significant increase in weekly downloads, peaking at approximately 246K in early December. Active users also followed an upward trajectory, reaching around 3.8M in the same period.
Sephora US: Makeup & Skincare saw a steady rise in downloads, with a notable spike to 171K in late November. Weekly active users peaked at over 3.1M towards the end of December, showing strong engagement.
Ulta Beauty: Makeup & Skincare displayed consistent growth, with downloads reaching 169K in the week before Christmas. Active users surged to nearly 4.9M by the end of November, maintaining high levels through December.
Lush Fresh Handmade Cosmetics showed a remarkable increase in downloads, especially in late December, hitting about 77K. Active users also rose sharply, exceeding 109K in the same period.
Scentbird Perfume Box experienced a gradual decline in downloads over the quarter, with a slight recovery in late December. Active users fluctuated, peaking at around 75K in mid-December.
For more detailed insights into these trends, visit Sensor Tower's platform for comprehensive analytics.
